Experience
- Commercials, branded content, and advertising for H&M, Moschino, MAC, Paris Hilton, Jeremy Scott, and Lil Huddy
- Logo design and custom graphics for Lil Huddy, developed through collaboration with creative director Marta del Rio
- Short-form, vertical, and social media video; music videos; YouTube long-form; motion graphics in Premiere Pro
- Color grading in Adobe Premiere Pro; Photoshop compositing, retouching, and logo design; design elements built for animation
- Pre-visualization for commercials, events, and pitches; AI-assisted ideation; on-set direction and end-to-end project ownership
- Primary liaison between ownership and city agencies: Dept. of Health, Dept. of Transportation, and local precinct
- Manage all permits, outdoor dining approvals, and city compliance; oversee contractor hiring and ensure work meets code
- Liaison between owner and legal team; coordinate legal matters, compliance documentation, and regulatory response
- Oversee daily operations: staff scheduling, inventory, vendor relations, live event programming, and customer experience
- Clients include Stonewall Inn, House of Yes, Rocco's WeHo, Beaches WeHo, and Trixie Motel (Palm Springs)
- Custom AV system design; large-scale projection and multi-screen setups; mobile in-motion rigs (bike- or vehicle-towed)
- DJing and live show engineering; live graphics and playback systems; real-time Photoshop during activations
- Scripting for comedic elements and brand-specific humor; live meme-style visuals tailored to audience and activation context
- Founded Glambot NYC, a dedicated slow-motion video event company for commercial and experiential clients
- Full creative and production leadership: set design, talent casting, on-set direction, and campaign-ready asset delivery
- In-house technical expertise enables competitive pricing; custom builds and workflows for each activation
- Own and operate a professional DTG (direct-to-garment) printing operation; merch fulfillment for performers, 169 Bar, and own brands
- Design and implement end-to-end e-commerce systems: made-to-order drop-shipping, automated order relay to fulfillment, and real-time inventory updates across all platforms
- Meta commerce integration enabling direct purchases from Instagram and Facebook; trained employees on manufacturing and fulfillment workflows
- Develop comprehensive COGS documents tracking costs to the cent (ink, blanks, labor) for scalability across products
- Graphic design for all merch lines; vendor coordination for embroidery and specialty production
- Custom songs, jingles, and branded audio themes for commercials and campaigns; trailer-style promotional audio design
- Licensed music for international campaigns; original music library of beats, themes, and full compositions
- Casting for commercials, branded content, and music videos; diverse talent bench ages 18–80+
- Full talent coordination through shoot day; call sheets, crew scheduling, set builds, load-in, and strike
- Creative direction across video productions, live events, and brand installations
Skills & Tools
Video & Design: Premiere Pro · DaVinci Resolve · Photoshop · Motion Graphics · Color Grading · Logo Design · AI Asset Generation
AV & Live Production: Custom AV Systems · Projection & Multi-Screen · DJing · Live Playback · Signal Routing · Comedic Scripting
Merch & E-Commerce: DTG Printing · Drop-Ship System Design · Meta Commerce · Inventory Automation · COGS Analysis · Embroidery
Audio: Jingle & Song Composition · Trailer Audio · Licensed & Original Music
Production: Casting · Creative Direction · Call Sheets · Set Builds · On-Set Direction · Glambot · Experiential Design